IOC Launches ‘Let’s Move India’ Campaign to Inspire People to Celebrate Athletes at Paris Olympics
The International Olympic Committee (IOC) has announced the launch of ‘Let’s Move India’, an initiative to inspire people to celebrate the athletes participating in the upcoming Olympic Games in Paris. The move invites people from across the country to join the movement through a digital challenge on social media.
According to a press release, young people can take part in a series of regional school initiatives to coincide with Olympic Day on June 23. Starting today, people are encouraged to recreate their favourite athlete celebrations or create their own, aiming to inspire and celebrate the Olympians heading to Paris 2024, who will be representing their 1.4 billion compatriots from July 26.
The IOC has joined forces with Abhinav Bindra, India’s first individual Olympic gold medallist, and an IOC Athletes’ Commission member, and together, they will extend invitations to schools across the nation to join the movement, as part of the Olympic Values Education Programme.
