Colors collaborates with WCD Ministry to support Beti Bachao, Beti Padhao initiative to bring social change
The entertainment channel COLORS has collaborated with the Ministry of Women and Child Development to support the Beti Bachao, Beti Padhao initiative to bring societal change.
The collaboration will help to raise awareness around girl child abandonment through their latest show Doree starting on Monday. The Ministry said, television as a medium has played a huge role in holding a mirror to society and led to many women becoming agents of change.
Women and Child Development Minister Smriti Irani said, government has made great strides through the Beti Bachao, Beti Padhao initiative in changing the way girl child is perceived.
She said the channel will also raise awareness of our Child Helpline Number 1098 amongst viewers and provide the much-needed popular support to this initiative.